Privacy Policy
Last updated: 26 September 2026
Apex Dental Shop respects the privacy of our customers, website visitors, suppliers and other people who communicate with us. This Privacy Policy explains how we collect, use and protect personal information when you use our website, online shop, WhatsApp services and other business communication channels.
Information we collect
Depending on how you interact with us, we may collect information such as your name, telephone number, email address, clinic or organisation name, delivery details, account and order information, product enquiries, quotation requests, payment-related records, repair or warranty information, and messages you send to us. Our website may also collect technical information such as IP address, browser information, cookies and usage information for security, functionality and analytics.
WhatsApp and Jasmine
When you contact Apex Dental Shop through WhatsApp, we may process your phone number, profile information made available through WhatsApp, and the content of your messages in order to respond to enquiries, provide product and order support, follow up on requests and improve customer service.
Apex Dental Shop may use an AI-assisted customer service system called Jasmine to help process and respond to WhatsApp enquiries. Messages handled through Jasmine may be processed using technology and service providers that support our messaging, hosting and artificial-intelligence functions. Automated assistance does not remove our ability to refer matters to a member of the Apex Dental Shop team when human review or management attention is appropriate.
How we use information
We use personal information to respond to enquiries, prepare quotations and orders, provide products and services, arrange delivery, communicate about payments, repairs and warranties, provide after-sales support, maintain customer and business records, improve our services, prevent fraud and misuse, meet legal or regulatory obligations, and communicate relevant information about Apex Dental Shop where permitted.
Online shop, cookies and analytics
Our website uses technologies necessary to operate the online shop, maintain shopping carts and accounts, improve security and understand website performance. Cookies and similar technologies may be used by WordPress, WooCommerce and other services supporting the website. Where required, visitors can manage non-essential cookies through the choices provided on the website or through their browser settings.
Payments
Payment information may be processed by payment providers, banks, mobile-money services or other payment partners used to complete a transaction. Apex Dental Shop does not intentionally collect or store full payment-card credentials when those credentials are processed directly by an external payment provider.
Who we may share information with
We may share information only where reasonably necessary with service providers that support our website, online shop, hosting, communications, WhatsApp messaging, artificial-intelligence functions, analytics, payments, delivery and other business operations. We may also disclose information where required by law or a competent authority. We do not sell customers’ personal information.
Data retention and security
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including customer service, transaction records, warranties, accounting, legal obligations and dispute resolution. We use reasonable administrative and technical measures to protect information, although no internet or electronic communication system can be guaranteed to be completely secure.
Your choices and rights
You may contact us to ask about personal information we hold about you, request correction of inaccurate information, or request deletion where applicable. Some information may need to be retained for legal, accounting, security, warranty or legitimate business-record purposes.
Data deletion requests
To request deletion of personal information associated with Apex Dental Shop, contact us at info@apexdentalshop.com. Please provide enough information for us to identify the relevant account, order or communication. We may need to verify your identity before completing a request.
Third-party services
Our website and communication channels may link to or rely on third-party services. Their handling of personal information is governed by their own privacy terms and policies.
Changes to this policy
We may update this Privacy Policy as our services, technology or legal obligations change. The current version will be published on this page with its latest update date.
Contact us
For privacy questions or requests, contact Apex Dental Shop at info@apexdentalshop.com or through our official business communication channels.